Digital travel apps have very quickly replaced travel agencies for reservations and bookings.
The Drivers for Digital Growth
The ease and convenience of online booking and online availability of travel choices and payment options have made Digital commerce services for travel, grow at rapid rates. The reasons for this growth are advancements in technology, increase in the number of smart phone users and overall availability of the internet. Growing disposable income among the middle class, availability and ease of transactions using debit and credit cards and the popularity of mobile wallets are also some of the important factors.
The E-commerce Effect
To gain a competitors edge, develop customer loyalty and ensure an increase in sales, businesses are now using e- commerce websites for their products which can be accessible on a phone or a desktop. They are also able to penetrate a larger market and increase their sales and brand awareness by a huge margin. Starting an e- commerce site can be expensive and will require strong security measures to ensure there isn’t any scope for fraudulent activities from taking place. Setting up Digital commerce services for travel will require an understanding of the technical aspects of how the internet works. By going online, merchants are able to get thousands of people to notice their products and services.
M- Commerce
Research shows that not only will mobile commerce outdo other commerce transactions but also contribute to one- third of the entire e-commerce sales. More and more businesses are optimizing their websites in order to enable easy digital purchases over the phone. M- Commerce ties into sales, customer retention, marketing and gaining new customers. Digital commerce services for travel via the phone enable customers to shop, book and make transactions anytime and anywhere.
Payment Gateways
Payment gateways use a particular software to facilitate communication within banks, allow for payment information, transfer and accept payments online.This software solution authorizes payments made in various modes such as debit cards, credit cards or direct payments. Payment gateways protect sensitive data and information through an encryption software that prevents frauds and breaches. Digital commerce services for travel utilize this solution to enable customers to make payments conveniently, quickly and at any time.
New emerging E- Commerce trends are shifting the traditional ways of buying and selling.
